E-commerce success isn’t just about attracting new customers—it’s about keeping them. If you’re running a WooCommerce store and looking for a way to boost customer retention, repeat sales, and brand loyalty, a reward points system can be a game-changer. And when it comes to loyalty solutions, Sumo Reward Points is one of the most powerful and flexible WordPress plugins available.
In this detailed guide, you’ll learn what Sumo Reward Points for WooCommerce is, how it works, how to set it up, and how to access it even if you’re running your store on a tight budget.
What is Sumo Reward Points for WooCommerce?
Sumo Reward Points is a comprehensive WooCommerce reward system plugin that allows you to set up a fully customizable points and rewards program for your online store.
With Sumo, customers can:
- Earn points for purchases
- Redeem points for discounts
- Get points for actions like signing up, referrals, reviews, or social shares
- Track their points from their account
- Automatically earn points for lifetime milestones or total spending
This plugin is designed to gamify the shopping experience, encouraging customers to return more often and engage more deeply with your store.
Why Use a Rewards Program?
If you’re wondering whether it’s worth the setup, here’s what the data shows:
- Reward programs can increase customer retention by up to 27%
- Loyalty program users spend 2.5x more on average
- Gamified shopping systems reduce cart abandonment rates
Whether you sell physical goods, digital products, or services, turning one-time buyers into repeat customers is essential—and Sumo makes it easy.
Key Features of Sumo Reward Points (WooCommerce Plugin)
Here are the top features that make Sumo Rewards stand out:
Purchase-based reward points
Set custom reward values for every product or category.
Non-purchase actions rewarded
Give points for:
- Account sign-ups
- Writing product reviews
- Referring friends
- Sharing on social media
Advanced redemption system
Customers can apply points at checkout or save them for later.
Flexible rules & restrictions
Limit redemptions by order total, categories, user roles, and more.
Compatible with WooCommerce Subscriptions
Recurring purchases also earn points!
Email notifications
Inform customers of earned, expired, or redeemed points.
Admin control panel
You can manually adjust points, view logs, and control behavior per user.
Multilingual and WPML compatible
How to Set Up Sumo Reward Points in WooCommerce
Follow this easy step-by-step guide:
Step 1: Install the Plugin
- Go to your WordPress dashboard.
- Navigate to Plugins > Add New.
- Search for Sumo Reward Points (note: this is a premium plugin, so you’ll need to upload the ZIP if you’ve obtained it from the developer or through a legitimate third-party deal).
- Click Install, then Activate.
Step 2: Configure General Settings
Once activated, go to WooCommerce > Sumo Reward Points.
- Set a global point earning percentage (e.g., 5 points per $1 spent).
- Choose if you want to show points on product pages.
- Decide whether users can earn and redeem points on sale items.
Step 3: Enable Actions for Bonus Points
Turn on earning for:
- Registration
- Reviews
- Referrals
- Sharing products on social media
You can even set bonus points for first purchases or newsletter subscriptions.
Step 4: Set Redemption Rules
- Define how many points = $1 (or any currency).
- Create a minimum threshold before redemption.
- Offer partial payments with points + cash.
Step 5: Customize Customer Interface
- Add point balances in the My Account page.
- Show messages like “Earn X points on this purchase.”
- Include point logs and expiration alerts.
Pro Tip: How to Get Access Without Paying Upfront
While Sumo Reward Points is a premium plugin, many users test it using:
- Beta license from the developer (contact the support team for trials)
- Bundle deals on marketplaces like Envato Elements or ThemeForest authors
- Early access via plugin testing programs or bundled themes
- Limited-time promotions from plugin resellers or SaaS platforms
- Referral campaigns where sharing earns you a license key
You don’t need to start with a full investment. Try setting it up in a staging environment to see if it suits your needs.
Always use legal and secure plugin sources to protect your website and customer data.
Comparing Sumo Reward Points with Other WooCommerce Rewards Plugins
| Plugin Name | Points for Purchases | Referral System | Social Sharing Rewards | Price Tier |
|---|---|---|---|---|
| Sumo Reward Points | ✅ | ✅ | ✅ | Premium |
| WooCommerce Points & Rewards | ✅ | ❌ | ❌ | Premium |
| Gratisfaction | ✅ | ✅ | ✅ | Freemium |
| YITH WooCommerce Points | ✅ | ❌ | ❌ | Freemium |
| Loyalty Points and Rewards | ✅ | ✅ | ❌ | Premium |
Sumo provides the most robust feature set, particularly if you want to reward users beyond just their purchases.
Common Questions About Sumo Reward Points
Q: Does Sumo Reward Points support variable products?
Yes! You can assign different point values per product variation.
Q: Can I set an expiration date on earned points?
Absolutely. You can set points to expire after X days, months, or years.
Q: Does it support guest users?
Points are typically tied to user accounts, but guests can be encouraged to sign up via bonus points.
Q: Is it compatible with WooCommerce Subscriptions and Memberships?
Yes, Sumo integrates smoothly with both plugins.
Final Thoughts: Should You Use Sumo Rewards?
If your WooCommerce store is growing and you’re focused on increasing customer lifetime value, then Sumo Reward Points is one of the best investments you can make. It’s:
- Highly customizable
- Feature-rich
- Supported by a great development team
- Trusted by thousands of online store owners
It gives you full control over how customers earn and redeem points, how rewards are displayed, and how they align with your sales goals.
Ready to Level Up Your WooCommerce Store?
Whether you’re just starting your eCommerce journey or running a high-volume store, Sumo Reward Points can help you build a sticky, loyalty-driven brand that brings customers back again and again.
Looking for access or help with installation? Drop a comment below or check out plugin resellers offering bundled tools.
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